What is the sound of your business?
For entrepreneurs concerned with branding, much of their focus is on the look and feel of the generated materials whether print or digital through online platforms, how it relates to their emotions and the story they wish to tell, all of it created with an attention to detail about visuals, including color palettes, fonts, art work, video or still images, and the like. But when it comes to the voiceover work, too many businesses completely ignore the branding opportunities of the human voice, letting the Fates give them the voice of their business.
But let me ask you – does it make solid marketing sense to obsess over how a business looks… and then ignore how it sounds?
What is the sound of Geiko? It’s comedian and British voiceover Jake Wood. We’d know his voice anywhere. What is the sound of Lexus? Another British voice, this time an Oscar nominated actress Minnie Driver.
What is the sound of your business?
Voiceover – Giving your Business a Distinctive Voice in a Market of Babble
Genuinely savvy marketers and business owners understand the importance of voiceover work. Progressive Insurance surely understands this – most reading this can probably hear Flo’s voice in their head.
But why? Why should you, a small business owner, invest in voiceover work?
1. Voiceover gives Branding Consistency via the 2nd Most Important Sense.
Vastly important in commercials, and especially so for radio spots, having a consistent voice across multiple channels doubles your brand reinforcement. Don’t focus solely on the look of your marketing, make sure the sound of it matches as well.
2. Voiceover Gives Personality
Who is your company? Are you fun? Serious? Sassy? Texan? A combination of these? The right voice will give your branding a true personality, turning visual cues into audio reassurance. Inflection, pitch, tonality, word choice, cadence, more, are all important aspects to consider for the voice of your business.
3. Voiceover is Flexible
Voiceover gives a tremendous amount of flexibility to your business, enhancing your branding across channels not typically thought of as ‘marketing’: Phone Prompts. Narration. Training Videos. Capital Raising Videos. Corporate Events. Translation. Having the same voice on these, in addition to your advertisements, sends a powerful, reinforcing message to all audiences.
Voiceover – Branding Reinforcement by Personality
The use of the same professional voiceover actor(s) give the experienced marketing professional unparalleled flexibility in building your company’s brand and personality. Do not make the mistake of ignoring the 2nd most important sense in your marketing efforts, the one which gives your firm a true personality.
Contact me, Michele Koch, today to discuss your voiceover needs. Please email me at michele@michelekoch.com, or call 865-221-7676 to set up a conversation.